The Word & the Myth

Photo d’un groupe engagé devant une station Plastic Bank, symbole d’actions locales pour un océan sans plastique.

Clothing is a message: what are you saying to t...

🧵 Getting dressed, an act that speaks Today, dressing goes far beyond covering up: it is a form of silent expression, a choice laden with meaning. 🧠 Clothing as a...

Clothing is a message: what are you saying to t...

🧵 Getting dressed, an act that speaks Today, dressing goes far beyond covering up: it is a form of silent expression, a choice laden with meaning. 🧠 Clothing as a...

Affiche dénonçant le greenwashing dans la mode, avec un t-shirt partiellement peint en vert.

Greenwashing: the green illusion of fast fashion

Promising ethics without practicing them, talking about ecology without real commitment... Welcome to the era of greenwashing. At Memento Terra, there are no empty promises. Clear, traceable, sincere choices. Style,...

Greenwashing: the green illusion of fast fashion

Promising ethics without practicing them, talking about ecology without real commitment... Welcome to the era of greenwashing. At Memento Terra, there are no empty promises. Clear, traceable, sincere choices. Style,...

Logo Memento Terra évoquant une boucle entre présent et futur, symbole d’une mode consciente.

Dress the present. Anticipate the future.

It's not just a motto. It's a philosophy. At Memento Terra , every creation is guided by this conviction: What we wear today shapes what we will experience tomorrow. Inspired...

Dress the present. Anticipate the future.

It's not just a motto. It's a philosophy. At Memento Terra , every creation is guided by this conviction: What we wear today shapes what we will experience tomorrow. Inspired...