Dress the present. Anticipate the future.

It's more than a motto. It's a philosophy. At Memento Terra , these words guide each of our creations.

The origin of the sentence

Inspired by Latin, this maxim reminds us that time is a thread. The present and the future are linked. What we do now builds what we will experience tomorrow.

Act here and now

Produce less, produce better. Design durable, beautiful clothing that's built to last. Encourage reflection rather than impulsive consumption.

Clothing as a support for consciousness

A T-shirt can be a manifesto. A cut can tell an idea. A material can reveal an intention. To wear Memento Terra is to wear a story.

An invitation to slow down

Slow down to choose better. To create better. To live better.

Dressing the present. Anticipating the future. What if this was true luxury?